The Shelby Report

Omega-3 Rich GreatO Ground Beef Debuts At Tops

GreatO Premium Ground Beef arrives in grocery stores, giving shoppers a new option when it comes to supplementing their diets with omega-3 fatty acids. Tops Friendly Markets is the first grocery retailer in the U.S. to offer GreatO—the first and only USDA-labeled ground beef product naturally abundant in omega-3 fatty acids with the rich flavor and taste of regular ground beef, according to a news release. For more than 10 years, NBO3 Technologies LLC worked with Kansas State University to create and bring to market GreatO Premium Ground Beef and other products.

GreatO Premium Meats are now available at Tops Friendly Markets chain-wide in 1-lb. packages at $4.99. Tops is a full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont.

“We are thrilled to partner with GreatO to bring this truly innovative product to Tops customers first,” says Jim Lane, Tops Markets’ director of meat and seafood. “We are always looking for ways to help our customers make more nutritious choices, and GreatO ground beef will be an ideal way for families to incorporate those good nutrients into their weekly meals.”

GreatO Premium Beef comes from cattle raised on a diet naturally rich in healthy omega-3 fatty acids. Each bite is packed with nutrients from healthy oilseeds and other natural whole grains high in protein and omega-3 fatty acids, the release says.

“For over a decade we have been working on revolutionizing how to not only make products that are healthier for consumers, but in turn make the animals healthier. And yes, we are offering beef with naturally abundant omega-3 fatty acids by feeding animals an omega-3 rich diet. We are truly making every bite count for the animals and for humans, alike,” says Todd Hansen, CEO of NBO3 Technologies.

Hansen adds, “The relationship between NBO3 and Kansas State University Animal Sciences and Industry department is a model example of academic and commercial collaboration to develop and take to market beneficial improvements for both industry and consumers.”

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