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GreatO, An Innovative New Ground Beef Rich With Omega-3 Fatty Acids, Arrives In Grocery Stores For The First Time

MANHATTAN, Kan., March 7, 2013 /PRNewswire/ – GreatO Premium Ground Beef arrives in grocery stores giving shoppers a new option when it comes to supplementing their diets with omega-3 fatty acids. TOPS Friendly Markets is the first grocery retailer in the United States to offer GreatO; the first and only USDA labeled ground beef product naturally abundant in omega-3 fatty acids with the rich flavor and taste of regular ground beef. For over 10 years, NBO3 Technologies, LLC worked with the Kansas State University to create and bring to market GreatO Premium Ground Beef and other products.


GreatO Premium Meats are now available at TOPS Friendly Markets chain-wide in 1 lb. packages at $4.99. Tops is a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont.

“We are thrilled to partner with GreatO to bring this truly innovative product to Tops customers first,” said Jim Lane, Tops Markets’ director of meat and seafood. “We are always looking for ways to help our customers make more nutritious choices, and GreatO ground beef will be an ideal way for families to incorporate those good nutrients into their weekly meals.”

For people who love the great flavor of beef and are looking for healthy, holistic options, GreatO Premium Beef is a great choice. The cattle are raised on a diet naturally rich in healthy omega-3 fatty acids. Each bite is packed with nutrients from healthy oilseeds and other natural whole grains high in protein and omega-3 fatty acids. The result is a delicious, tender beef, with all the flavor and high-quality protein many crave.

For over a decade we have been working on revolutionizing how to not only make products that are healthier for consumers, but in turn make the animals healthier. And yes, we are offering beef with naturally abundant omega-3 fatty acids by feeding animals an omega-3 rich diet. We are truly making every bite count for the animals and for humans, alike,” says Todd Hansen, CEO of NBO3 Technologies.

Hansen adds, “The relationship between NBO3 and Kansas State University Animal Sciences and Industry department is a model example of academic and commercial collaboration to develop and take to market beneficial improvements for both industry and consumers.”

Recent research shows a majority of consumers are interested in buying food products that contribute to health management. Omega-3 fatty acids are found in fish and plant oils. The U.S. currently does not have a recommended daily intake of omega-3s, though many doctors and nutritionists recommend between 1,200-1,600 milligrams daily, depending on a person’s age and health. The health benefits of omega-3 fatty acids are widely acknowledged.

Nutritional Information

Product omega-3 fatty acids; mg/4 oz. serving
Ground beef 0
Grass fed beef* 70
GreatO 80/20 ground beef 200

*Omega-3 levels fluctuate based on availability of fresh, green grass.

GreatO Premium Beef contains healthy omega-3s because of the feed that the animals are given. Great03 Premium Feed delivers a diet naturally rich in healthy omega-3 fatty acids derived from healthy oilseeds and other natural whole grains high in protein and omega-3 fatty acids. Cattle perform more efficiently and require little to no antibiotics (therapeutic or sub-therapeutic) versus traditional commodity beef. The majority of validating research was conducted in conjunction with Kansas State University, which is known for its expertise in beef cattle nutrition.

The entire “farm-to-fork” supply chain system is composed of exclusive and selected manufacturers for the production of the GreatO3 Premium Feed product. In the future NBO3 will be offering GreatO Premium Beef, Premium Chicken, Premium Pork (and bacon), as well as Premium Dairy (milk, butter and cream) products.

About NBO3 Technologies

NBO3 Technologies, LLC, is committed to creating healthier animals to feed healthier people while supporting a healthier world. Over the past 10 years, the dedicated team of industry professionals spearheading the company have developed an efficient first-to-market unique protein supply chain system that includes propriety animal health protocol for livestock, resulting in healthier animals, and meat and dairy products that taste better and are nutritionally better, including high levels of omega-3 fatty acids. For more information visit

NBO3 Technologies has developed and is the exclusive source for GreatO3 Premium Feeds and GreatO Premium Foods.

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